With over 500 million users and 4.2 billion “likes” per month, Instagram is one of the best places to get your listings and real estate business noticed. Instagram is both fun and beautiful, which makes it the perfect social media platform for real estate agents!

Instagram for real estate agents is totally different from Facebook or Twitter — The engagement is ten times higher than Facebook and the demographic is much more affluent. So there’s no wonder why all of the top producing agents are using Instagram to promote their real estate business.

Here are the top ten reasons why Instagram is one of the best platforms for real estate lead generation:You don’t have to compete with Zillow
You can rank quicker with a real estate instagram hashtag than with traditional methods of online SEO
Your recent posts can get to the top of user’s search results easilyInstagram has 10x more engagement than Facebook
On average, Instagram users are a more affluent demographic
You can message anyone on Instagram directly, including prospects
You can edit your photography right on the app and post stunning photos in seconds
Instagram Stories – the best way to showcase your brand – is the press release of the 21st Century
An image is worth a thousand words
A video is worth even more!

Instagram Numbers

500 Million users monthly
300 Million users daily
4.2 Billion likes per day
216,000 photos posted every minute
30% Of the total US population uses Instagram
More than half of all millennials are on Instagram every day

To prospect on Instagram, all you have to do is search by location. When you do, a list of local residents will appear. These accounts are public, so you are welcome to like, comment, or tag people on their posts. Make it a goal to comment on at least 25 local posts a day – More if you have the time. Just be sure to write genuine comments, because anything else will seem inauthentic and spammy.

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